Marketing Plan
Bibliography
Books
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Oral lessons and slides of Jean-Pierre-Baeyens
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Slides of the presentation: Marketing Process from Eric Deprins
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Key Concepts in management, Jonathan SUTHERLAND and Diane CANWELL; edition Palgrave, 2004
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La boîte à outil du responsable marketing, de Nathalie Van Laethem, Yvelise Lebon, Béatrice Durand-Mégret; Dunod, Paris, 2007
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Expansion of Smartwatch Touch Interface from Touchscreen to Around Device Interface Using Infrared Line Image Sensors ; Soo-Chul Lim, Jungsoon Shin, Seung-Chan Kim and Joonah Park , 9/07/2015
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Variation of the Heartbeat and Activity as an Indicator of Drowsiness at the Wheel Using a Smartwatch; Sergio Ríos-Aguilar , José Luis Miguel Merino, Andrés Millán Sánchez and Álvaro Sánchez Valdivieso; 2015
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Grossman, L. & Vella, M. (2014) iNeed? Time Magazine, 184 (11), 28–33
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Swot Analysis of Domestic Market of Wearable Sports Equipment Based on Internet of Things Technology, Y. Xu, Physical Education Institute, Weifang Medical University, China
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« OPINIONS ET COMPORTEMENTS DES CONSOMMATEURS : UN NOUVEL INDICATEUR « SITUATIONS DE VIE » ; Exploitation des enquêtes Consummation ; Anne-Delphine BROUSSEAU Agathe COUVREUR Jean-Pierre
Websites and online articles
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http://www.manager-go.com; « Comment construire un plan marketing », consulted on 23/03/16
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http://study.com : « Communications Manager: Job Description, Duties and Requirement », consulted on 23/03/16
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http://companiesandMarkets.com ; Wearable technology market revenue set to expand exponentially over the next few years: Top 20 Wearable Technology Companies 2014; 9/06/2014.
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http://CompaniesandMarkets.com : Global wearable technology market revenue forecast to total US$16.1Bn by the end of 2015: Wearable Technology Market Forecast 2015-2020; 3/09/2015.
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http://www.atlantico.fr/decryptage/smartwatch-avez-profil-pour-craquer-jean-philippe-danglade-835634.html , consulted on 18/04/2016
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http://webdesobjets.fr/wearables-apple-se-positionne-n2-derriere-fitbit-au-deuxieme-trimestre/, consulted on 10/04/2016
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http://www.idc.com/getdoc.jsp?containerId=prUS41037416, consulted on 10/04/2016
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http://uk.businessinsider.com/the-smartwatch-and-fitness-band-market-2015-1?r=US&IR=T , consulted on 13/04/16
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http://www.analysysmason.com/, consulted on 13/04/16
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http://uk.businessinsider.com/the-smartwatch-and-fitness-band-market-2015-1?r=US&IR=T , consulted on 13/04/16
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http://ec.europa.eu/eurostat/statistics-explained/index.php/File:Population_by_age_and_labour_status,_EU-28,_2013_(%25).png , consulted on 27/04/16
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http://www.statista.com/statistics/484753/global-smartphone-penetration-rate-by-region/, consulted on 27/04/16
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http://uk.businessinsider.com/smartphone-adoption-platform-and-vendor-trends-in-major-mobile-markets-around-world-2015-3?r=US&IR=T ,consulted on 27/04/16
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http://www.go-gulf.com/blog/smartphone/ , consulted on 27/04/16
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