Marketing Plan
Marketing strategy
Promotion
We will use different ways to promote our product and we will adapt our promotion to our 2 segments: the 19-25 years old impulsive and the 26-35 years impulsive.
For the 19-25 years old, we have decided to set some posters of our smartwatches in places that are often frequented by these categories of age. We have decided to set some posters in the subways, because we assume that many young people take the metro to go to their school or university. We also have decided to set posters in bars that are generally frequented by young people.
Moreover, it is also interesting to promote our products on social networks such as Facebook or Twitter. We create an account on which we can put all the collections and trends of smartwatches. So we have also decided to give a smartwatch to a Youtuber who is really interested in new technologies and gives objective advices. As many young people look at series at the evening, we can also advertise during the breaks on TV.
For the 26-35 years old, we advertise on big street screens during the rush hour. When people go to their work and they are stuck, they can look at this street screens. Moreover, we can use trucks and put our brand on containers or camions so that it is visible when people are stuck in the trafic jam. Then, we will place ads on radio channels during rush hour. In fact, people who are on the way to work, often listen to radio. So we will place ads on radio channels that are the most popular in a given country.
Example of ads:
For people who are just graduated and are beginning their carrier and have no children yet (26-35 years old), we have decided to make advertisement where we show people who have the same habits as them. We can imagine a girl and a woman that go to work, and then go shopping, go party. And another spot that shows someone who is going to run and then goes to work with his smartwatch Mykronoz.
For people aged 19-25 years old, we can make a spot in which we show students that do exercises together and then studying in the library, then being stuck in the metro and cannot pull off their phone. So the smartwatch is the solution!