Marketing Plan

History of the company

Kronoz Lcc is a Swiss company founded in January 2013. Kronoz invents and develops different models of smartwatches. Their aim is to make people’s life easier in this world growing in connectivity.

They want to offer a large range of smartwatches with different features and designs to satisfy everyone’s need. They have a personal team of professional to continuously develop new technologies and designs. Kronoz’s particularity is that they offer watches with all kind of prices; from 39€ for a smart bracelet to 200€ for a smartwatch with sim card.They want to follow the actual trend which is not only making watches for technology addicted but for everyone.

Kronoz beneficiates from the reputation of Swiss made watches; however, it is very different and offers more. Analysts think that Swiss companies have extra skills in smartwatches’ market: as Kronoz said they want to import Swiss made watches DNA into smartwatches and make normal person willing to wear them every day.

"Best smartwatches and wearables of MWC 2015: MyKronoz ZePhone features full the Android 4.2 operating system, tweaked for the wrist. It also features a SIM slot for a 3G card and allows access to all of Android's apps.", said Pocket-lint.

Kronoz have a very positive reputation among people and media; their watches are qualified to be designer, fashionable, comfortable and highly functional. Also, they are reputed to have a various range of prices.