Marketing Plan

MyKronozThe market is growing very fast in Europe, Asia and North America. However, it can’t be determined with strict sharpness the amount of smartwatches sold over these past few years, approximation can be made.

Here’s a graph of sales from 2012 to 2015.

It can be seen that growth from 2012(0.3 million smartwatches sold) to 2015 is terrible (8.1 million smartwatches sold); it represents a growth of 2700%.

It is still hard to predict the development of this market; it can follow the same trend as tablets or go down once consumers’ curiosity will decrease.

On a political point of view, no rules exist against these devices but some features like camera on these watches can lead to problems like violation of privacy. To conclude, it can be said that this market is full of opportunities which is good news for our company and all this information will help us to elaborate the future parts of our marketing plan.